Jacob Tschetter of The Jeffrey Beer Bar & Cafe collaboration

This tastes like the Sierra Nevada smell in those moments when you step out on a granite ridge to stare into the distance. The breeze drenches your face in all the scents of the high country - sequoia, oak, creosote, and the small herbal flowers and succulents that thrive in tiny niches on the sun-warmed and wind-blown rock faces. It sticks to your lips. So, enjoy it when you cant take the time to hike into the backcountry.